The term “customer loyalty” refers to all the procedures implemented by the seller to ensure that customers return to make purchases from them.
In the field of accommodation facilities, this phenomenon is gradually fading, not so much because of the sellers, but due to the changing tourist flows. More and more people, in fact, choose to change their travel habits and prefer constantly different destinations for their trips, experimenting with new accommodations each time.
Since fostering guest loyalty is no longer as simple as in the past, it is necessary to continually implement new marketing strategies by identifying the desired customer type, focusing on a specific target.
Given the countless types of targets identified today, it is impossible to try to please them all, but it is essential to focus on only one or at most two targets and shape the structure around them.
Once the target is found, it is crucial to use the most suitable loyalty campaign. Typically, depending on the age of the guests you are trying to attract, the communication channels you can use may vary. For example, if you are targeting a younger clientele, the use of social media will be essential to promote your property in the market, while for an older clientele, phone calls or flyers may be more effective.
Once you have identified the communication channel with which you want to present your property in the market, it is important to build customer loyalty with offers, discounts, and greetings on holidays, in order to create a long-term relationship with the property.
It is also useful to leverage data from previous stays, preferences, and feedback, as tailored services and amenities can make guests feel appreciated and more inclined to return.
