If you have a tourist rental property, you’ve probably struggled with promoting your home online: lowering prices often doesn’t work and ends up undervaluing your property.
What should you do then?
Turning to specialized agencies can be the solution. They operate in a broader market and, thanks to their experience in the industry and effective marketing techniques, provide greater visibility to properties on major platforms like booking.com and Airbnb.
Firstly, you need to identify a target, a specific goal: if you think targeting the largest number of people is the effective strategy, you’re mistaken; instead, focusing on a specific type of customer is winning, as they will find something in the product that seems to have been created exactly for them.
Captivating descriptions and beautiful photos of the property also attract customers in large numbers. Those working in a specialized agency know how to write an ad to make it interesting to customers. The same applies to photos of the property: no matter how high the quality, if they are not taken correctly and do not capture the house in the right way, they won’t impress customers. This is why it’s essential to rely on a professional photographer, whose cost will be fully amortized by the volume of bookings that will be made thanks to these photographs.
If you need more information, contact us to start off on the right foot.
